Echo of Things Chinese

Huang himself is not only the founder, but also the chief planner and art director of Echo of Things Chinese, a Taiwan-based magazine devoted to collecting and preserving traditional Chinese folk culture and crafts. (Image: Taste of Life)

An amiable and outgoing character, Yongsong Huang’s youthful appearance belies his age of over 70 years. Huang himself is not only the founder, but also the chief planner and art director, of Echo of Things Chinese, a Taiwan-based magazine devoted to collecting and preserving traditional Chinese folk culture and crafts. Though he has spent 44 years recording five millennia’s worth of Chinese cultural heritage, the sheer delight of each discovery still brings a twinkle to his eyes.

Huang shares with Taste of Life (TOL) his passions, philosophies, and challenges that have — for four decades — been his motivational sources.

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TOL:  So how did you start Echo of Things Chinese?

Huang: When I graduated from art school in Taiwan, I was eager to move abroad. By happy chance, I met a friend, Wu Meiyun, who later became my business partner. She had just returned home from overseas to make an informational documentary about our culture for those who were studying or living abroad — which was exactly what I had worked hard to do. From our conversation, she told me that Taiwanese society was undergoing rapid change, but lacked someone to connect old and new parts, and could easily break.

One of my teachers had also told me our traditional culture was like a head that was falling behind while modern arts were like feet running forward with all their might — we needed someone to become “the torso” so our culture could go forward as one whole body. Both of these people’s remarks greatly inspired me.

Shortly after, Wu Meiyun and I began our preparations in January 1971. We published our first issue of the Echo of Things Chinese, and haven’t stopped publishing since then.

An amiable and outgoing character, Yongsong Huang’s youthful appearance belies his age of over 70 years.
An amiable and outgoing character, Yongsong Huang’s youthful appearance belies his age of over 70 years. (Image: Taste of Life)

TOL: In your opinion, what is the importance of folk art?

Huang: The rapid industrial growth in Mainland China had made traditional handicrafts obsolete — today, mass-made products with cheap price tags are everywhere. If Chinese people are to dominate the market, traditional arts and crafts must once again become a part of the equation.

Arts and crafts are a large part of our vast history. The Ming Dynasty scholar Song Yingxing (1587-1666) published an encyclopedia known as Tiangong Kaiwu (which translates as The Exploitation of the Works of Nature, or Heavenly Creations) in 1637, the 10th year of Emperor Chongzhen’s reign. It became the world’s first book to record production traditional techniques in both agriculture and handicrafts.

In the same year, coincidentally, René Descartes published his famous Discourse on the Method. Because of his book, cognitive science became mainstream in the West and dominated the emerging wave of “modern” Western culture.

The original copy of Tiangong Kaiwu was lost during the Qing Dynasty (1644-1912), but fortunately, many other countries had kept their copies of the book, and it was rediscovered in the early years of the Republic of China. There were several versions, translated into seven languages, including Japanese, English, French, and German. However, none were in Chinese.

Such a halt in the crafts later contributed to China’s inferiority in the modern art world, which further affected its overall confidence. From this perspective, traditions and handicrafts are crucial to society. We must not break away from our roots only to chase the modern trends, or we’ll become waves that drift aimlessly with the stream.

Echo of Things Chinese, a Taiwan-based magazine devoted to collect and preserve traditional Chinese folk culture and crafts. (Image: Taste of Life)
Echo of Things Chinese, a Taiwan-based magazine, is devoted to collecting and preserving traditional Chinese folk culture and crafts. (Image: Taste of Life)

TOL: So the Echo of Things Chinese has been publishing for over 40 years now. What were some of your biggest challenges and what gave you the strength to persist?

Huang: From the beginning, everyone involved with the magazine had been completely dedicated — even as we were losing money.

My partner suggested that we illustrate profound issues in simple terms through photography, layout design, and text. Though it sounded simple, this was a very difficult thing to do. The information had to be verified in a cautious, careful manner.

“Making a mountain out of a molehill” became our modus operandi: The idea was that, if you research any topic in detail, no matter how small, you would reap much knowledge. We arranged these topics into a system, like a gene bank for traditional Chinese culture.

All of the Echo of Things Chinese staff were, at some point in their lives, part of a dying culture. When they began to uncover these invaluable cultural genes, it touched their hearts in wonderful ways and kept their culture alive.

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