Google Brings Back Organic ‘Popular Products’ in Search Results

Google's Mountain View headquarters.

Google’s search results page will now be showing organic product listings. (Image: via Wikimedia Commons)

To compete against marketplaces like Amazon, Google’s search results page will now be showing organic “product listings.” About a year back, Google ditched its attempt at organic listings for shopping ads. However, the company seems to have ascertained that organic listings might benefit it more than product advertisements.

Organic product ads

“Searching for keywords such as ‘down jacket’ can produce popular product listings. So far, the listings only trigger on mobile devices in the U.S. and India and only for searches of clothing and accessories. Popular products usually appear on the second or third scroll down the page, below the ads and an organic result or two. Within the popular products card, clicking on a filter — such as ‘men’ or ‘puffer’ — narrows the selection of products dynamically without requesting a new search results page,” according to Practical Ecommerce.

Subscribe to our Newsletter!

Receive selected content straight into your inbox.

Data shown in the product listings will be a mashup of information that Google finds on various sites. This includes stuff like photos of the product, customer reviews, and so on. The change will benefit small online shops since it will provide an equal platform for them to compete with the big e-commerce firms that usually have bigger budgets at their disposal.

You can influence organic product listings by focusing on three factors — provide real-time product information via the Merchant Center, ensure your website has Structured Data, and provide additional product feed through the Manufacturer Center.

The Merchant Center ensures that a given product feed appears in Google Search and Image results.
The Merchant Center ensures that a given product feed appears in Google Search and Image results. (Image: via Pixabay)

The first thing you need to do is to “make sure Product Markup with Structured Data on your page adheres to Google’s guidelines and is validated. You can do this by using the Structured Data Testing Tool, along with the Products Report within Google Search Console… The key here is to make sure that Google can access your product information in order to display as snippets in various applications,” according to Search Engine Land.

Next, check the “Surfaces across Google” option in the Merchant Center. This will allow your website product feeds to appear in Google Search and Image results. Finally, set up a feed at the Manufacturer Center where you provide additional information about a product, like its description, the different versions of the product, high-quality videos, and so on.

Hitting a trillion dollars

Google’s parent company Alphabet recently hit a market capitalization of US$1 trillion, becoming the fourth American company to achieve the feat. Back in 2018, Apple and Amazon reached this mark. Microsoft crossed the line a year later in 2019. Saudi Aramco hit a US$2 trillion valuation when it debuted on the Riyadh Stock Exchange last December. Alphabet has multiple revenue streams. However, details about them are scarce.

Apple was the first trillion-dollar U.S. company.
Apple was the first trillion-dollar U.S. company. (Image: via Pixabay)

“Google search pages have been squeezing in more ad space, and the company is making untold sums from YouTube as well, though those numbers are never broken out for investors… It’s ‘probably’ between US$16 billion to US$25 billion per year, which would land it in the Fortune 500 if it were its own company,” according to SFIST.

Alphabet is due to report its Q4, 2019 earnings on February 3rd. Experts are expecting at least a 20 percent year-to-year increase in revenues. Many predict Facebook to be the next American company to be valued at a trillion dollars. At present, the firm is valued at about US$620 billion. Interestingly, all four trillion-dollar American companies operate in the tech industry. 

Follow us on TwitterFacebook, or Pinterest

Recommended Stories

Pick of the Litter thrift store.

Thrift Shop Manager Did Not Thrift on Honesty, Returning $5,000 to Owner

Nowadays, it would be best not to rush on pocketing any dollar bill you see ...

A sad young woman.

7 Practical Ways to Overcome Suicidal Thoughts

Active thoughts about suicide involve clear and precise thoughts about taking your life. There are ...

Sannakji, fresh octopus tentacles, sprinkled with sesame seeds.

7 of the Most Bizarre Foods in the World

Do you love adventure and exploring unique foods from different cultures worldwide? Out here, extraordinary ...

Emotional Asian woman covering ears with hands.

Are Intrusive Thoughts Normal?

Intrusive thoughts are thoughts that seem to become stuck in your mind. The nature of ...

The Champs Elysées, a 2-km-long road in Paris, France, stretching from the Arc de Triomphe to the Louvre.

The Champs Elysées: The Most Famous Street in Paris with 300 Years of History

Why is the Champs Elysées so famous? It was built on the order of the ...

Publicity photo of American actress Anna May Wong likely commissioned to promote the movie 'Daughter of Shanghai.'

Anna May Wong: A Pioneering Hollywood Star of Asian Descent

On October 24, 2022, the U.S. Mint released a 25-cent coin with President Washington on ...

Destroyed buildings and rubble from an earthquake.

Nature’s Warning Signs: Bizarre Happenings Before the Tangshan Earthquake

On July 28, 1976, at 3:42 a.m. Beijing time, an earthquake 16 kilometers below the ...

The Longgong Waterfall.

Exploring the Enchanting Zhukeng River Trail in Chiayi, Taiwan 

Nestled in the picturesque Ruifong Scenic Area in central Taiwan’s Chiayi County, the Zhukeng River ...

A boy using a smartphone.

Excessive Screen Time Can Affect Young People’s Emotional Development

A recent Beyond Blue survey of more than 2,000 teachers identified mental ill-health and excessive ...

Send this to a friend