Unique digital services have seen a tremendous increase in 2022, making it harder for most people to keep up. The good news is that we’ve compiled a list of your most popular digital services.
Many people are trying to enter the virtual space, especially vendors. The most popular areas are software as a service and information products.
What are software as a service and information products?
Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. Instead of installing and maintaining software, you access it via the Internet, freeing yourself from complex software and hardware management.
Information products are products where the essential part of what you sell is knowledge. Usually, these products are sold digitally and can be downloaded from your website. However, because “information” is the critical value of an information product, they often don’t have any physical form.
Before investing your time, energy, and resources in creating a digital good, learn which interests are most likely to sell. Here are the top 8 digital services for 2022.
1. Educational courses
Online courses have become extremely popular this 2022, and that trend is not going away. If you are incredibly skilled at something, you can do a class about it or hire someone to do a study about something.
2. Tutorials/coaching
Tutorials or coaching isn’t just for English; if you specialize in a specific topic and have the needed proof to show, you can offer tutorial or coaching services all online.
3. Memberships
If you’ve created an active, positive community that brings value, you can create a membership plan for newcomers to pay to get in. Some people do this through non-fungible tokens, or NFT, a digital asset that links ownership to unique physical or digital items, such as music or videos.
On the other hand, some add a simple paywall or an arrangement whereby access is restricted to users who have paid to subscribe to the site.
4. eBooks
Think of eBooks as really long articles. eBooks are not going anywhere, and as the younger generation transitions more to digital goods, eBooks are expected to retain their popularity.
5. Templates
Say you have a banging resume template business plan or anything with swappable information; the template can be sold to others online.
6. Stock photos
You can sell your collection through stock photos if you’re a photographer. Aside from collecting payment from companies to use your photos, this can also act as a portfolio to attract more clients.
7. Stock videos
Like stock photos, stock videos can be used for ads or other promotional purposes. If you’ve garnered a collection of niche but high-quality videos, you’ll be able to display them online for sale.
8. Stock music/audio
Although a smaller market, with the rise of Twitch and streamers on different platforms, stock music has started to become more and more popular. If you like creating music, you can leave them online for sale.
How to sell digital services online
The key to actually selling digital services online is to choose a niche and place your focus on it. Instead of capturing everything, try to be as specific as possible.
An example is that instead of selling just any generic audio and video, try recording something like meditation music from your nearest stream or meadow.
The hard part isn’t just about coming out with something to sell; it’s about how to repackage what you’re selling into something more unique. Here are some tips to make your digital service more specific.
Look for a niche
Don’t just make generic content; make specifics.
Price your digital products correctly
Make sure to price your service reasonably. Nobody wants to pay US$1,000 for a membership to a group about how to make US$100 a month.
Market your work
Many people advertise digital services expecting they’ll sell immediately. The truth is, they will only sell if you market them correctly.
When selling digital services, ensure you understand the product you are putting out.
