Even though the outbreak of COVID-19 has dampened the Chinese economy, experts are hoping for a strong rebound in the coming months. Some say that Chinese consumers will engage in “revenge consumption,” a term that predicts a massive flood of purchases once the COVID-19 fears subside. Meanwhile, new business trends in China are emerging that ...
Chinese Millennials are far more conscious of fashion than previous generations. Being more independent and connected to global trends, the Millennials are willing to experiment more with their clothes and accessories. Some of the trends that Chinese Millennials are watching out for in fashion ads Diversity China, for the most part, is racially uniform. However, ...
Christmas isn’t such a big occasion in China. The state represses Christianity, which ends up dampening the festivities associated with it as well. However, the younger Chinese population seems to be more involved in celebrating Christmas as they largely see it as a time to spend some money. Chinese Millennial shopping is growing in China. ...
Millennials are taking the world by storm. From leading the corporate world to owning businesses, from adapting cultures to creating new ones, and from following to influencing, this is the era of the Millennials. Growing up in a technologically advanced and fast-paced society, Chinese Millennials have become affluent, tech-savvy, confident, and agents of fresh ideas. ...
Chinese Millennials might well be the most unique group of people. Typically, the world’s Millennial population is characterized by a consumerist lifestyle and excessively liberal beliefs that scoff at the idea of nationalism, choosing to profess their “world without borders and divisions” ideologies. Even though the Chinese Millennials are as consumerist as their Western counterparts, ...
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