Millennials: Targeting the Biggest Consumer Group in History

A millennial looking at a graph on a laptop.

Millennials are well informed, tech-savvy, and eager to be regarded as individuals rather than as just part of the general audience. (Image: via Unsplash)

3 Ways Companies Influence Your Subconscious in Advertising

Supermarket aisle.

Because food and energy costs make up a more significant part of their monthly expenses—in some circumstances, twice as much—low-income families are most impacted by price increases. (Image: Bsenic via Dreamstime)