docomo, morihiro harano, music, music meets science, xylophone

A Japanese Ad Shows What Is Possible When Music Meets Science

Back in 2011, Japanese telecom company Docomo wanted a creative advert to introduce their new Touch Wood phones. They contracted creative director Morihiro Harano who decided to showcase a Bach music composition played through a long, custom-made xylophone by using one of the four fundamental forces of nature — gravity. The musical ad The ad ...

Jessica Kneipp

A xylophone-based ad.