business, fan li, good fortune, honesty, integrity, loyalty, virtue, wealth

Fan Li’s Secret to Attaining Wealth in Business in Ancient China

When Goujian, the ruler of the state of Yue in ancient China, received valuable counsel from his advisor Fan Li when he found himself trapped on Mount Kuaiji by King Fuchai of Wu. Fan Li advised Goujian on how to navigate this dire situation and emphasized that in times of crisis, one must prioritize preserving ...

Tatiana Denning

A mountain in China.

Fan Li: The ‘God of Wealth’

Fan Li, a great statesman in the late Spring and Autumn period, was known as a literati, wealth god, and business saint. Fan Li gave his wealth away three times and then rebuilt his fortune three times. The first time dispersing his wealth Fan Li, a civilian of the State of Chu, was dissatisfied with ...

Mikel Davis

Statue of Cai Shen, the Wealth God.