environmental impact, microfibers, ocean pollution, washing

Tons of Ocean Pollution Can Be Saved by Changing Washing Habits

A new study has revealed that almost 13,000 tons of microfibers, equivalent to two rubbish trucks every day, are being released into European marine environments every year — but this could be reduced by as much as 30 percent if we made a small change to our laundry habits. The findings have been published in ...

Troy Oakes

A front loading washing machine.

Ditch the Delicate Wash Cycle to Save Our Seas

New research led by Newcastle University has shown that it is the volume of water used during the wash cycle, rather than the spinning action of the washing machine, that is the key factor in the release of plastic microfibers from clothes. Stop using the delicate wash cycle to help save our seas. Millions of ...

Troy Oakes

Professor Grant Burgess, Max Kelly, Newcastle University, and Dr. Neil Lant, P&G.